One of the most popular briefs we currently receive a lot of at New Noise Audio, are 30 second radio commercials for car dealerships. The car dealerships we’ve worked with have found that their radio commercial really works for them, attracting more customers to enquire about their business.

Creative Executives come to us bursting with ideas for car dealership adverts, however we’ve seen an increase in car companies wanting to appeal to a more younger audience. Modern electronic dance (EDM) sounds seem to be the most popular genre for companies to choose to appeal to a younger audience, like our bespoke radio jingles for Alexanders Fiat and the Blade Group.

Other genres chosen for radio jingles for car dealerships, come in the guise of pop and Motown music. This style of music tends to appeal to 25-45 year olds or even older generations, particularly females. Our uplifting and bespoke jingle for Norton Way Peugeot features a Motown-esque sound, with influences from Amy Winehouse and The Four Tops.

Either way the clients always want a bespoke, ear-catching radio jingle, which really stands out on the airwaves. Listen below to some of our car dealership adverts:

Have a creative brief for a car dealership or similar, please don’t hesitate to contact us to discuss.