New Noise Audio has created the music with Schmooze for the latest television advert for home furnishing giant IKEA, which will air nationally in France this year. The hilarious advert called ‘Reprenez place à table’ (take your place at the table), see’s a woman have her first naturist holiday experience, and absolutely loathing it.
The IKEA television advert shows disastrous consequences of not being around the table for discussions about the impending naturist holiday. The end line also enforces the view that it’s important to share meals with others and not miss out, “79% of important decisions are made at the table.”
Working on the music for this TV advert was a lot of fun. A ‘holiday gone wrong’ sound track was created, so Hawaiian sounding lap steel guitars and Ukulele’s were the order of the day. Needless to say, we’re very excited to have worked on such a creative advert from a worldwide known brand.
Watch the full Ikea advert below:
Credits – Agency: Buzzman | Director: Martin Kalina | Production: Big Productions | Sound Production: Schmooze & New Noise Audio