New Noise Audio has joined forces with Schmooze and Havas Paris agency to create music for Veolia’s latest advertising campaign, highlighting the brands climate solutions just in time for the COP21 conference.
The 30-second ‘Smart City’ TV advert for the ‘Resourcing the World’ campaign is illustrated by British husband and wife duo Rude. The campaign will show 4 different ways that Veolia helps to lower waste and be more eco-friendly, from using straw to heat the city of Pécs in Hungary to producing energy from olive stones in Tangier, Morocco.
For the music, New Noise Audio produced a bright, electronic and optimistic soundtrack with positive lyrics synching perfectly with the brilliant illustrations. Children’s voices singing, ‘Lets make each day beautiful’ lend a unified message about the future.
New Noise Audio is honoured to be working on such a great project with other talented agencies and individuals for a very important issue. COP21 is the 21st conference where 195 state parties involved want to reach a new climate agreement. Veolia’s multimedia campaign will be seen on television and online, as well as via press and billboards across France.
Check out the Veolia TV advert below:
Watch the making of Rude’s illustrations for the Veolia advertising campaign: