NHS 111 Custom Radio Jingle

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Sales Executives at BOB FM radio station in Hertfordshire, approached us to create a 30 second, custom radio jingle to launch the latest Hertfordshire NHS Trust ‘111’ campaign. 111 is the new and free NHS non-emergency number to call and speak to trained healthcare advisors, which is open 24 hours a day and 365 days a year.

The client knew that local radio advertising would be a successful way to bring awareness to the new service, where they wanted an ear-catching and fun radio jingle. We thought that a ‘Fresh Prince of Bellair’ 90’s sound would be a great way to inject an upbeat vibe to the NHS 111 custom radio jingle. We also wanted a male rap to communicate the message with a female voice over, appealing to younger people too.

The NHS 111 custom radio jingle then aired on BOB FM in April 2014, where it was soon re-licensed to be played on Heart Four Counties radio later in October 2014. Have a bespoke radio commercial brief you’d like to discuss? Please don’t hesitate to contact us.

Listen to the NHS 111 radio jingle below:

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