How Not To Waste Your Mobile Advertising Budget

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The UK now has the third highest mobile advertising spend in the world behind the US and China, and ranks the highest in the European market. According to Marketing Week mobile advertising spend for the UK hit the £1bn mark, with budgets rising by 52.1% in the first 6 months this year. However, put that wad of cash down, as experts reveal that throwing money at a digital advertising budget isn’t going to instantly work to bring in sales.

It’s all about consumer experience, whilst good quality adverts are making up a major part of increasing conversions. Which seem so obvious, but there are too many brands still practicing poor and lazy online advertising. So if you want a substantial return, you need to put in the time to really focus on your consumers and their journey, not just blasting out ads everywhere online and hoping something will stick.

Ad blockers on desktop browsers and now also on Apple products, tend to block more intrusive digital adverts, the kind that consumers tend to turn off from. Better forms of advertising at the moment come in the guise of natural online video content, without a loud selling tone. Online videos will make up 80% of consumer traffic by 2019, presenting a digital marketing avenue hard not to jump on.

Nourishing lasting customer relationships is key and giving consumers a choice of advertising to receive (or not to receive) is just good manners. For example, according to Ad Week, consumers of online US TV streaming service Hulu can choose what adverts they watch, or choose one long ad or multiple ads distributed in smaller spots. Hulu also offer a subscription-based service, which is free from adverts too. Giving the consumer the control to choose how they’re advertised too.

The bottom line is, spend time on your digital strategy and pay for the best quality adverts your budget can buy. Cheap advertising doesn’t always equal the best results; where it can do more damage to your brand than you think.

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